You’ve built the product.
Now let’s make the world understand it, want it, and buy it.
We act like your internal product marketing team, just without the
bloated retainers and slow cycles.
Now let’s make the world understand it, want it, and buy it.
We act like your internal product marketing team, just without the
bloated retainers and slow cycles.
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Most early-stage SaaS companies are founder-led or built by lean teams doing everything they can to get revenue in. From building the product to running sales calls, chasing investor updates, and somewhere in the middle, trying to figure out marketing too.
We work with a limited number of early-stage SaaS startups.
Who care deeply about their product and want to invest in marketing that actually moves.
Our work is shaped by frameworks, applied creativity, and systems that adapt with every shift in how products grow.
Pre-seed to Series A B2B SaaS
Founder-led, with no in-house product marketing (or you’re finally at a stage where marketing support actually matters)
We usually work with founders who…
Whether you're sales-led, product-led, or a mix of both, we fit into your motion
Tried agencies or hired expensive resources, but nothing really clicked
This is usually the breaking point. More activity ≠ more growth.
Haywired positioning
You’re not sure how to talk about your product. And have tried a ‘bit of everything’
No GTM
You’ve tried scattered GTM experiments, but now you need a structured approach
Repeatable system
You want a system that doesn’t fall apart in 3 months, and doesn’t come with a bloated retainer.
Bad experience
You’ve burned money on agencies that didn’t get you, or gave you a strategy you couldn’t use
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“Our product is complex. No one gets it.”
“We don’t know how to explain what we do — even internally.”
“We ran ads… but nothing converted.”
“Our CAC is scary. MRR is slow. Our website? Dead.”
“We have no content. No funnel.“
You’ve built the product, maybe even raised the round, but you’re not sure how to take it to market.
Think of Groie as an extension of your GTM team
It’s never about ticking off tasks. We help you design and execute roadmaps, build design and content systems, and create revenue-focused funnels and pipelines. Everything is built to run with or without us.
You burn money on paid ads before fixing your message
Your CPC is up, ROI is down, and no one knows what you do
Your website copy doesn’t match what your product actually solves
You’re not speaking your audience’s language
You confuse more activity with real growth
You skip the foundation, then wonder why nothing converts
You’ve built the product, but no one explains it the same way. The homepage says one thing, the deck says another, and sales ends up rewriting it all anyway.
The why, the who, and the difference is still fuzzy. We help you define the story: why your product exists, who it’s for, what problem it solves, and how to say it clearly across your messaging, pages, emails, and campaigns.
Because before anyone buys, they need to get it.
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We don’t just ask what you do. We figure out what you should be saying, who it’s for, and how to make it land in your deck, on your website, in sales calls, and across every campaign you run.
Messaging that actually gets used, not just saved in a Notion doc. We don’t stop there. We give you conversion clarity.
We don’t make pretty decks just to tick a box. We build sales material that moves deals forward.
From clear pitch decks to one-pagers that get read, everything is built to serve real conversations.
Follow-ups feel human. Proposals are easy to say yes to. If it doesn’t help you close, we don’t make it.
In the early stage, there’s no sales team. Just a founder doing everything.
Founder-led sales isn’t the problem. The missing piece is a clear story. We help you reach the right accounts with messaging that feels personal, not scripted.
Cold emails sound human. Follow-ups create interest, not eye-rolls. From the first message to the final pitch, everything connects clearly, simply, and in your voice.
Most startups treat launches like a one-time event. New feature, quick post, maybe a newsletter, and that’s it.
But growth doesn’t come from launch noise. It comes from repeatable systems across product, content, sales, and outbound that move in the same direction.
We help you build those systems. Whether you're product-led or sales-led, we design GTM plans you can actually follow and reuse. From copy banks to launch comms, everything is mapped to your stage, your motion, and your team.
Your next launch shouldn’t feel like a scramble. It should run like a system.
— Jeff McClain, SaaS founder, Seed stage (funded)
First time we spoke, they asked everything about our product/startup. They audited what we did so far and straightway called our bullshit out. Helped us with messaging, positioning, website revamp and we’re now working on my first lead-gen GTM campaign. And, suddenly everything made sense — even to us.”
— Donovan P. , B2B SaaS (funded)
I like their approach, these guys are different. In 45 days, I could see a potential of my MRR going up by 42%.
If I’d had this level of clarity last year, I’d have saved six months of GTM chaos.
— Romie Handa, Ex-founder, B2B SaaS, Seed stage (funded)
These guys just started out, and the way they work..it’s good. Not like typical agencies, finishing work for the sake of it. They even asked me for my sales pitch, analyzed by prospect call. They ask stuff before they make a plan for me. Honestly, that was great..
— Robin Vu, VP sales, B2B SaaS (funded)
Pricing & packages to help you grow
You’ve just started or pivoted and need help in figuring things out.
A one-time sprint to establish your messaging, positioning, and launch assets with clarity and momentum.
Fix Starting from:
(USD)
Let’s Talk
4/8/12 month of focused growth to build momentum and bring in the revenue.
You need a partner who can help you with consistent messaging across channels, start campaigns, and increase your MRR value.
Monthly- starting from
(USD)
Let's Talk
At the moment, our core focus is to help early-stage startups get their product out there with clarity and direction. We’ve spoken to hundreds of founders across the world, and every time we ask what they struggle with the most, it’s not funding or product development. It’s figuring out how to market what they’ve built. They know the product is good. But the messaging isn’t clear, the funnel doesn’t convert, and marketing always feels like a last-minute scramble. Groie exists to solve exactly that. We’re building repeatable systems and GTM foundations that actually move the needle at this stage
You can show a demo. But without the right positioning, you’ll spend half the call explaining what you do instead of why it matters. If your messaging is off, no one will care about the demo, even if the product is brilliant. Clear positioning gets people to lean in, understand your value instantly, and ask the right questions. It creates relevance. The rest follows.
If LinkedIn is working for you, that’s great. But founder-led content alone isn’t a growth system. The moment you stop posting, the pipeline dries up. We help turn that traction into something scalable. From positioning to outbound to website content, we build a system that grows with or without your daily presence.
Groie works on GTM frameworks, applied creativity, and a deep understanding of what stage you’re in. We begin with an audit of everything you’ve done so far. Then we look at your motion, team structure, audience, and traction. There are no templates or fixed deliverables. Every SOW is scoped based on what your company actually needs.
Yes. We do all three. We help you define who you're selling to, how to talk to them, and how to reach them with content and outbound that actually lands. This includes persona mapping, cold email strategy, founder-led LinkedIn, landing pages, and demand-focused content.
We’re not built like a traditional agency. We work with a limited number of SaaS companies at a time so we can actually go deep. It’s not about checking off tasks or sending vanity metric reports. It’s about building systems and strategies that continue to work even after we’re gone. Every project starts with clarity, not deliverables. Every plan is scoped for your motion, your product, and your stage.
